Get ready, Austin! Harry Styles’ beauty brand, Pleasing, is returning to the city during this year’s SXSW. Last time, we got a taste of the wild wild west with a Pleasing Saloon and this year you can check into the Pleasing Inn. Fans of the superstar and his brand can expect an experience as unique as the man himself. Whether you’re a die-hard fan or new to the world of Pleasing, this is a can’t miss stop at SXSW!
Here’s Everything You Need To Know About The Pleasing Inn
If you follow Pleasing then you know by now that they’re a pop-up only retail experience. That means they show up in select cities for a set number of days. In the past they’ve only repeated pop-ups in LA, NYC and London, but now, we can add Austin to that list! In 2024, Pleasing took over South Congress Hotel for a unforgettable experience. Each pop-up features custom designed merchandise for each specific location with everything in Austin being Texas and saloon themed. For example, one design boasted the phrase, “Keep Austin Pleasing.” The new announcement has new graphics so we assume that’s a hint to the vibe they’re doing with this year.
This is both the brand and Harry Styles’ first time at SXSW. Unfortunately, Styles won’t be there, but we can hope, wish and manifest it, right?
The Details!
The brand is notorious for minimal marking so details are scarce, but here is everything we know so far. Austin Motel’s three poolside suites will be taken over and turned into the Pleasing Inn. Each suite will offer a unique experience. There’s the Valet Service Suite, which is for apparel including the limited edition Austin exclusives. The Salon Suite, for all things nail, beauty and fragrance. They’ll be debuting the brands new Big Lip + Cheek Tint and other exclusive items that Austin will get first dips on. Lastly, the Bell Hop Suite, is a photo op with a Pleasing twist!
- What: The Pleasing Inn
- When: March 8 to 23
- Where: Austin Motel, 1220 S. Congress Avenue
As always, the best way to stay up to date on all things entertainment is to follow Spill the ATX on Instagram or TikTok.

Here’s a quick look at last year’s Pleasing Saloon!
Headed to SXSW? Here’s what you need to know:
- UPDATED! SXSW 2025: CELEBRITIES CONFIRMED TO ATTEND
- CELEBRITIES LOVE THIS SXSW PARTY – HERE’S WHY!
- SXSW 101: TIPS, TRICKS AND MUST KNOWS FOR FIRST TIMERS
- THE SXSW POP UPS YOU DON’T WANT TO MISS – 2025
Featured Photo Courtesy of Pleasing (via Instagram)
The post Harry Styles Brand Pleasing Returns to Austin For SXSW: Welcome to the Pleasing Inn! appeared first on Spill the ATX Gossip.